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In this article, we delve into the insights of five leading experts who stand at the cutting edge of content modeling, AI, and ML. They offer a glimpse into how these advanced technologies are reshaping content modeling, highlighting the opportunities they unlock and the challenges they bring to the table. Join me and our panel of experts as we explore, “What impact does/will AI and ML have on content modeling?”
Meet AIRA, the native AI in Xperience by Kentico. Automate image tagging, repurpose content, and gain real-time insights that help your team move faster, personalize better, and scale marketing without burnout.
Unlock the potential of structured content with Kentico’s guide to content modeling. Learn the essential steps, benefits, and tools needed to create a scalable content model that enhances your digital experience strategy.
Her contribution at Kentico went well beyond content production. She managed and optimized website content for SEO and lead generation, created gated assets, case studies, blog posts, and ebooks, led content-focused campaigns aligned with marketing automation and paid advertising, and played a meaningful role in both Kentico's rebranding and the launch of a new product into the global B2B tech market. That last detail is worth noting: product launches at a global scale require content that can carry real commercial weight, and being trusted with that work speaks to the level at which she was operating. Her background in academia, teaching, and translation brings an analytical precision to her writing that most content marketers develop slowly over time, if at all. It shows up in the clarity of her messaging and her commitment to saying exactly what needs to be said without the filler that clutters most B2B content. Since Kentico, Hana has continued in B2B content marketing as Content Manager at Sewio, carrying the same approach into a new context.Outside of her marketing work, Hana runs a perfume blog dedicated to niche and high-quality fragrances. Writing meaningfully about scent, a sensory experience that resists easy description, requires the same precision and authenticity she brings to B2B content. Areas of expertise: B2B content strategy, SEO, direct demand generation, gated content, case studies, ebooks, marketing automation alignment, product launch content, rebranding, translationBackground: Former Content Manager and Direct Demand Content Manager, Kentico | Content Manager, Sewio | Academic, teacher, and translator | Perfume blogger
Discover the power of high-quality content in the finance sector and how to leverage it to build trust, educate customers, and drive business growth.
Create connected, personalized experiences across all digital channels, without the complexity.
Her tenure at Kentico was defined by work that required both creative and commercial authority simultaneously. She led the team responsible for making Kentico's content resonate across industries and regions, executed the flagship Kentico Connection events, and played a central role in rebranding efforts and thought leadership campaigns that delivered measurable business results. That combination of brand-building and revenue-driving work is where the best content marketing leaders operate, and it requires the credibility to lead both a creative team and a commercial conversation at the same time. Her background in SaaS marketing gave her the strategic grounding to connect content output directly to pipeline and partner growth, rather than treating them as separate disciplines. Since leaving Kentico, Yvette has continued in marketing leadership roles in the tech space, applying the same approach to building high-performing teams, aligning sales and marketing, and crafting the kind of narratives that move markets rather than just fill editorial calendars.Areas of expertise: Content marketing strategy, channel and partner marketing, demand generation, SaaS marketing, brand strategy, thought leadership, event marketing, team leadership, sales and marketing alignmentBackground: Former Director, Content and Channel Marketing, Kentico (6+ years) | Marketing leadership in the tech sector | Based in the United Kingdom
Predictions for the next couple of years is easy. But what about five years from now? What will matter to content teams and marketers then?
Before moving into tech, Hana worked in translation, proofreading, and project management, and she brings genuine multilingual fluency to everything she produces. That cross-cultural instinct, combined with expertise in SEO-driven copywriting, UX writing, and localization, makes her well equipped for a global DXP brand whose content needs to work across very different audiences. She has also lectured, sharing her approach to content strategy with others, which reflects both the depth of her expertise and her commitment to the craft beyond her immediate remit.Areas of expertise: Content strategy, multilingual copywriting, SEO, UX writing, localization, cross-cultural communication, translation, whitepapers, case studies, ebooksBackground: Content Manager (Kentico) | Translator, proofreader, and project manager | Lecturer in content strategy | Fluent in multiple languages
As an in-house Content Manager at Kentico, Abigail created content and strategy about the digital experience platform industry. Since returning to freelance in 2024, she has continued producing content for Xperience by Kentico, bringing genuine product knowledge and brand familiarity.Outside of B2B content, Abigail is a professional actress and voice artist. She is also the founder of Stories Aloud, an original children's audio storytelling app she built from script through production to market launch. This is where she developed the unique skill to create writing that actually lands in any industry: rhythm, pacing, and a clear sense of who you are writing for and why it matters to them.Areas of expertise: B2B SaaS content, Digital Experience Platforms, thought leadership, ebooks, case studies, copywriting, content strategyBackground: Content Manager (Kentico, in-house and freelance) | Actress and voice artist | Founder, Stories Aloud